Dynamic economies, ultra-competitive markets, Real-time data and decision making and technology that is galloping forward to incorporate mobile and the internet of things into a seamless whole and you get demand for apps that can address change on a dime. Software development kits (SDKs) are playing an increasingly critical role in supporting the enterprise in addressing these challenges and taking advantage of the opportunities they represent.
SDKs span a wide range of functions, including (but by no means limited to):
- App testing
- Performance monitoring
- Security management
- User behavior data collection and analysis
- App promotion and monetization
- API management
- Cloud service simplification
A recent survey and report highlighted how many SDKs the average incorporates (17.5 for games/14.4 for weather apps) and while these functions are varied, their ultimate goal is not: They all contribute to a more user-friendly, engaging app and a better understanding of the user base. SDKs have become so critical to the profitability of an app, choosing the right SDKs for your app is especially important.
Here are some important SDK functions you should consider for your app:
The most advanced checklist SDKs provide functionality that is flexible enough to support operations across industries and processes. Mobile enterprise apps that are expected to make business operations more efficient, deliver enhanced decision-making capabilities and simplify data capture and management need checklist functionality to provide the greatest impact
Mobile apps need a solid analytics SDK to measure how and when people use the app, where they click, when they bounce and how they convert.
More useful during the app development cycle, troubleshooting apps track platform crashes to identify the cause of a crash and how many devices experienced the crash. They can describe other apps that were running when the crash occurred and gives stack traces. These reports rarely impact the app itself, which is critical for apps under development.
A/B Testing SDK
A/B testing for apps is just as important as it is for the web. In the app development or redesign process, identifying which versions of pages, menus, buttons, calls to action and forms work better than others allows developers to optimize the app’s UI for higher engagement.
Customer Relationship Management (CRM) SDKs allow users to communicate with developers and ask questions without leaving the app. Utilizing CRM SDKs provides scalable customer service and effective interaction between customers and Support.
Messaging and Notifications SDK
Push notifications enable fast and easy user engagement, delivering timely and targeted messages to the user audience. SDKs that make push notifications possible can provide a lot of valuable information to developers about which messages and offers interest their audience.
While these SDKs provide some very valuable and very specific functionality to an app, there are other that have a much broader application such as the iOS SDK, developed by Apple programmers, and that is a necessity for creating iOS-compatible apps.